Global Head of Digital Platform and Omnichannel Program Director reporting to SVP level | Omnichannel | Digital Expert | Online Selling | Lead Product Ownership
2 Years
The key goal is to create an online selling and retail platform for 9 brands under a new business model (Agent) for 2 car manufacturers. The new model aims at lowering distribution costs and supporting the development of a portfolio of services within a brand new digital ecosystem including supply chain transformation.
- Leading the digital and omnichannel sales products/platform strategy as cumulative roles within the corporate sales and marketing department
- Deploying the overall multiyear synergy plan and operations on brands digital marketing activities
- Leading the design, product, and business processes under the new distribution model for Stellantis in Europe
- Managing the Omnichannel program, including 70 team-members and contractors from our partners Adobe, AWS, Stripe, Accenture, Publicis Sapient
- Ensuring scalability of the omnichannel program (including finding synergies with Asia Pacific region)
CurrentlyLearn More
Head of Digital Discovery
1 Year and 3 months
I was part of the Corporate Sales & Marketing Office at Stellantis.
- Led the digital platform strategy and synergy plan under the PSA/FCA merge, including management of a team of 7
- Managed the brand website portfolio, including the launch of the new brand image for Peugeot, Lancia, Opel, Fiat as well as their respective online sales experience
- Merging plan with more than 80 million dollar portfolio, vendor reduction, platform optimisation (89), digital asset management synergies and overall worldwide brand’s process optimisation toward digital assets’ creation and distribution
- Defined strategic partnerships into a synergy plan on 3D creation pipe and vehicle configurators
- Led and executed the FIAT CES Metaverse (microverse) project
2021 - 2022 Learn More
Lead Product Onwer for GROUPE RENAULT
15 Months
As part of the Digital Customer Experience department at Groupe Renault as a Lead Product Owner, I was in charge of all digital sales tools while developing and implementing the Omnichannel experience (B2C and B2B retail projects, GAFA relationship). I conducted disruptive product and technology roadmaps in more than 33 countries. This experience allowed me to improve my knowledge of the digital sector, and gain extensive project management and digital marketing experience (Scrum Agile Guru) while leading a team of creative and technical specialists in a multicultural environment.
2019-2020Learn More
Business Product Owner Lead End To End
2 Years
I was part of the Digital and Connected Cars department at Groupe Renault as a business product owner lead end to end.
As head of the entire lead business value chain (>22 employees), I was in charge of defining and implementing the lead end-to-end strategy (B2C and B2B projects) in more than 25 countries.
With the support of the team, and by applying agile methodologies, I lead several "first-in-the-industry" projects.
- Led design, product and support teams
- Managed transformation to break silos and identify strategic key aspects
- Managed all aspects of the technology roadmap, data, infrastructure, network (retail) and scalability
- Relationship with GAFA on the lead value chain - Strategic partnership management with Facebook (lead-ad first-in-the-industry integration and deployment)
- Scrum Agile GURU - Lead UI/UX
- Led mobile retail strategy (mobile strategic framework)
- Supported local team in more than 25 countries over performance metrics and support on offline and online leads
- Digital performance and user experience - Lead acquisition/management end to end
- Global lead end-to-end strategy - Mystery shopping management
- Lead nurturing protocol - Digital retail transactional protocol
- Salesforce management and deployment - MTA integration on offline events (GA360-Salesforce)
2017 - 2019 Learn More
Consultant for Crédit Agricole
9 Months
I was a junior consultant for Crédit Agricole in charge of a project developed with 8 students from the Master Of Science Digital Marketing at Skema. We were working closely with the Head of Marketing and the Head of Communication and Social Network at the headquarter. The aim of our project was to modernize and develop the DNA of the brand online while leading disruptive change in the customer relationship.
- Social Network Strategy - Customer Care Change Management
- User Experience - Lead Management
- Traffic management - Website and CRM Strategy
- Media Plan - Storytelling
2016-2017 Learn More
International Digital Coordinator
6 Months
As part of the "Connected Cars" and "Digital Factory" department, I was in charge of the agile reporting process for the social networks in more than 30 countries while going through digital performance, lead management and content strategy. I also led the domain name strategy and the online brand protection for all the brands of the firm.
- Define and execute the international domain name strategy
- Digital brand protection
- Agile survey deployment in more than 14 countries
- Support local team in more than 30 countries over performance metrics
- Digital performance and user experience
- Social Media Content performance and strategy
- Lead management and user experience on Social Media
- Lead Social Media Data Analysis and agile KPIs
2016 Learn More
Web and Social Media Analyst
6 Months
I joined the Digital performance and Social media department at Groupe Renault (Digital Factory). I led the deployment of an agile survey on all platforms in more than 14 countries for the Digital Performance Department while leading international website performance reporting, agile process, online reputation and content strategy for the Social Media Department.
- Designed a global tag process for the Social Media Department
- Defined KPIs with appropriate reporting suite for the Contact Strategy Department
- Online reputation: reporting and analysis
- Crisis reporting
- Data analysis for the Social Media Department for both brands (Renault and Dacia)
- Deployment of an agile digital survey in more than 14 countries
- Supported and assisted local teams (Europe, South America, Africa, Middle-East)
- Led the global training process for the local community manager on data analysis tools
- User experience
- Digital Performance
- Domain Name management
- Lead management
- Social Media Content (Cop 21 Event)
- Defined KPIs on the social networks Campaign for Renault sport Formula 1 team.
2015 Learn More
Junior Digital coordinator
8 Months
I did two internships (4 months each) during my path at “Ingemedia” both of them at “Médiatone”.
Médiatone is a company specialized in luxury multimedia products, professional theatre equipment, outdoor/boat electronic equipment and home automation. I led the digital communication of the brand and I also set a network of partnerships to promote the brand through a digital device.
- Traffic management - Design of an IOT
- Social Media Content and community management
- Event Marketing - Local Advertisement Strategy
2012-2013 Learn More
Junior Digital Chief of project
16 Months
During my path at Ingemedia, I was a Junior Digital Chief of Project over two university projects (bachelor and Master). The first project was dedicated to the internet of things while designing a connected device, developing a dedicated platform and a global digital strategy to support the launch of the product. The second project was dedicated to the development of an IOS Application based on new consumer reading behaviors on tablets. I was leading the creative and technical teams on both projects (9 students).
- Managing technical and creative team
- Project management - Media Plan
- Web design and conception - User experience
- Video expertise (Multiple Motion Design) - Story Telling
2012-2013Learn More
Customer Bank Officer
2 Years
My "first job" as apprentice (dual school/work path for a duration of 2 years) at a bank. I was hired at age 18, fresh from high-school, and consider this experience a fantastic chance to get a sound understanding of the retail sector, while also getting customer exposure. This role enabled me to meet brilliant people while creating the building blocks of my future career in the digital sector after further studies undertaken in the USA.
2010-2011Learn More